Tikka look – Menu for Hope

Mallika Basu - Tikka look – Menu for Hope

Posted 9th December 2007

niaw-cookbook.jpgThe office Christmas party for staff and spouses was a roaring success. Secret santa gave my colleague a candy whip, my boss a book on how to be nice.

I got two bottles of greasy, glutinous tikka masala curry paste. Which my husband promptly appropriated declaring he hadn’t eaten decent curry for years.

Har har.

So I despise the rubbish passed off as curry around the world. And my ultimate goal is to get people cooking real Indian food, quickly and simply. Technically, this means I may have to suffer the odd crap joke or two, right?

Forget it, I tracked down and decked my Secret Santa.

It’s now time to cook real Indian food for the greater good of mankind. Spread the love, feed the world with Menu for Hope, the annual fund raising event from food bloggers everywhere for the UN World Food Program.

It’s a simple idea. Food bloggers like me offer delicious prizes, which our readers can then buy raffle tickets to win.

Up for grabs here is the only Indian cookbook you’ll ever need – the National Indian Association of Women Cookbook:

A seminal tome, this little wonder has been passed down the generations to many a hapless bride, emigrating student and clueless bachelor. It has the most popular classic Indian dishes from around the country, contributed by the women who know them well – aunties, mummyjis, and even the Oberoi Group of Hotels. If you have ever wondered how to cook a real Pork Vindaloo, this book is for you. It is only sold in India, so I will source a special copy for a very lucky person.

This is what first got me cooking Indian food, and I haven’t stopped since!

All you have to do is visit The Passionate Cook, to view the prizes available. Then follow these simple instructions:

  1. Go to the donation site at http://www.firstgiving.com/menuforhope4 and make a donation
  2. Please specify which prize you’d like in the ‘Personal Message’ section in the donation form when confirming your donation. You must write-in how many tickets per prize, and please use the prize code
  3. Each $10 you donate will give you one raffle ticket toward a prize of your choice.For example, a donation of $50 can be 2 tickets for EU01 and 3 tickets for EU02. Please write 2xEU01, 3xEU02
  4. If your company matches your charity donation, please check the box and fill in the information so we could claim the corporate match.
  5. Please check the box to allow us to see your email address so that we could contact you in case you win.Your email address will not be shared with anyone
  6. Check back on Chez Pim on Wednesday January 9for the results of the raffle

Go on… tikka look at it now…

33 responses to “Tikka look – Menu for Hope”

  1. Marc G says:

    Hi Mallika

    This sounds like a great opportunity to give to charity this season. If a person enters and doesn’t win this prize you’re offering, how might someone go about getting a copy of this cook book? I’ve done some quick searching online, but haven’t returned any results.

    Since it’s only sold in India, is it available in English?

    Great idea!

  2. Wendy says:

    Damn. I’d already decided to buy lots of tickets for another lot and now I want this too! :-S

  3. Padmaja says:

    Hey Mallika!! Your book looks lovely and special!! Gosh so many wonderful raffle prizes from uk???
    so hard to choose one eh?? do have a look at my contribution as well

  4. mandira says:

    great prize offer for a worthy cause 🙂

  5. Cindy says:

    A great prize! Will you ship it anywhere in the world, or is it restricted to UK/European participants? This hapless bride could do with a wise aunty…

  6. Mallika says:

    Thanks ladies. Padmaja, just saw yours and it’s a brilliant idea!

    Marc – This cookbook is in English. I knwo you’re bought a raffle ticket, so fingers crossed you win!

    Cindy – I’ll post this absolutely anywhere. Please, please buy a raffle for this one. It was a godsend to me…

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  8. Aileen Sharma says:

    Hi Mallika:

    Missed the raffle!!
    I am in Canada and have family in the northern part of India. No one has heard of this cookbook.
    Can you tell me where in India this cookbook can be found.
    Thank you very very much, Aileen

  9. mangs says:

    hi! gosh…. the only cooking i ever did before your website was from this book: in delhi! it was prachi and putti’s copy! im supremely nostalgic now!

  10. Khan says:

    N.I.A.W. Cookbook or the National Indian Womens Association Cookbook can be mail ordered from info{at}pharosmedia.com

  11. Al says:

    I can’t find N.I.A.W. Cookbook on the pharosmedia.com website or anywhere… Are there any other outlets that people know of?

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